If your organization has taken a stand on a social or political issue, why not incorporate your cause with your recruiting, engagement and retention efforts. For example, If your company has taken a very progressive stance in protecting the environment and you’re involved in various environmental initiatives, you’ll attract people who share your concerns. People can become very excited about the prospect of working with a socially responsible company, and the common ground you and the prospective applicant share on environmental protection may prove to be a real “gelling” force. Align your organization to supporting a cause and attract like-minded people (e.g. Bodyshop, Toms Shoes, Starbucks). A number of legal firms are doing pro-bono work for local charities as a way of giving back while enticing like-minded young lawyers to join their firms.
*Obasan, a manufacture of natural and organic mattresses and bedding accessories, not only markets their green philosophy, they live it. Jean Corriveau, the president, often travels to remote parts of the world sourcing natural cotton, wool and rubber. He and his team are committed to only doing business with suppliers who are truly committed to fair trade practices. The result is that like-minded people are seeking to be part of the Obasan team. Jean gets his employees into an Obasan bed, they get to fully appreciate the quality of the products but also the health benefits of a great night’s sleep. The employees take tremendous pride in owning an Obasan bed and in their role of providing hand crafted mattresses and accessories for their clients. Jean also actively seeks input from all employees from production, sales and administration for product development ideas and prototypes. The result is a highly productive, engaged and loyal team in a sector plagued with high employee turnover.
“At Obasan, employees are treated as full and equal partners. We hire locally and provide workers with a clean, safe and supportive environment in which they are treated with respect and dignity. I am proud that we have several employees who have been with Obasan for 15 years or more and the new or ones are happy to stay, learn and grow. This type of loyalty is difficult to come by and I deeply appreciate the trust that these workers place in me and in the company.”
Source Sleep Well, Live Well My Passionate Journey for Better Sleep by Jean Corriveau founder Obasan
To learn more about Obasan go to www.obasan.ca